Whether business or public health, trust is foundational. It’s why I might purchase a particular brand or heed the advice of a healthcare professional. Yet unlike the trust of generations prior, built on inter-personal relationships, the story of trust is more complex in today’s digital, information-based economy. We hear a lot about American’s lost trust […]Read more "Why people trust bloggers over scientists and the reason it matters"
The other week I participated in a high-level task force meeting about how to increase the number of Americans who meet current physical activity guidelines. Communications and messaging was a big focus of the meeting. How do we make the best case? What message will resonate with people? Who is the best messenger? We spent […]Read more "You can’t beat the competition without first understanding it"
This week at the World Health Assembly, Member States will debate the relationship they believe the World Health Organization should have with so-called “non-state actors.” Because WHO is a United Nations specialized organization, it’s governed by Member States. In other words, since its inception, WHO has only been accountable to governments, and therefore focused predominantly […]Read more "How should the World Health Organization partner with industry?"
Last week I guest lectured to a strategic communications seminar class of undergraduate juniors and seniors at the University of Minnesota, many of whom have a particular interest in health. These students are all pursuing degrees in journalism and mass communications, many with aspirations to work on public health campaigns, new media advertising, or in PR […]Read more "It’s about the person holding the megaphone"
Humans are rationale, right? Give someone a wad of cash to do something, let’s say exercise daily, and they’ll do it. We have a behavior (i.e. exercise) and a corresponding reward (i.e. money). We want to increase this behavior, and so we simply increase the reward to “motivate” people to engage in the behavior. Increase […]Read more "Here’s why paying people for healthy behaviors is a really bad idea"
There’s a prolific management saying, “Don’t bring me problems; bring me solutions.” Leaders or managers want information they can act on. They want to fix the problem. And they want a script or playbook on how to make it happen. But a laser-like focus on solutions only helps when applied to a well-understood problem. If […]Read more "The danger of solution-focused thinking"
Last week a friend of mine asked me this straightforward question. At least on the surface it seems simple. And for someone who has a masters in public health, has worked in the field for seven years, and does everything he can to be in top physical and mental shape, you’d think the answer would […]Read more "Why do I value health?"