Coca-Cola is a marketing machine. It’s in the company’s DNA. Go back to its roots in the 1880’s and 1890’s when the company’s pharmacist founders were asking the question: how can we get people to buy a product whose main ingredient is one of Earth’s most abundant elements – water? Fast forward to today, when we’re now […]Read more "Coca-Cola’s century old strategy to influence perceptions and policy"
The other week a coaching client of mine told me about a recent cholesterol test ordered by the child’s pediatrician. Its results were mixed, some numbers fell into “normal” ranges, and others didn’t. Of particular concern for the family was the slightly elevated total cholesterol and non-HDL cholesterol. High cholesterol ran in the family. The father […]Read more "Cholesterol testing in children and adolescents: useful or unreliable?"
We’ve all heard the familiar chorus: fast food is one of the main reasons for our current obesity epidemic. Almost always the reason is some combination of calories, fat, sugar, and salt. But the underlying rationale always has to do with “overconsumption of calories.” Well, a new study published a couple months ago suggests an alternative […]Read more "Fast food and obesity: Why it may not be about the calorie"
Post hoc ergo propter hoc. Anyone up on their Latin? It’s a logical fallacy meaning, “after therefore because of.” In other words, we often misinterpret “B” as the result of “A” simply because “B” occurs after “A.” So instead of identifying “A” and “B” as sequential, we claim “A” is causative of “B.” Okay, all these letters […]Read more "“After” doesn’t always mean “because of”"
In discussions about how to improve health, we have two potential starting points: the evidence on that particular health topic or the message we want to convey about said health topic. Call it a chicken or egg example. Starting point #1: Do we create our message (and its subsequent communications and advocacy strategy) and then go […]Read more "Evidence or message: Which comes first?"
Humans are rationale, right? Give someone a wad of cash to do something, let’s say exercise daily, and they’ll do it. We have a behavior (i.e. exercise) and a corresponding reward (i.e. money). We want to increase this behavior, and so we simply increase the reward to “motivate” people to engage in the behavior. Increase […]Read more "Here’s why paying people for healthy behaviors is a really bad idea"
Cooking makes us human. It’s one of the few distinguishing features between us and our primate ancestors. It serves an important physiological, cultural, and even spiritual purpose. Cooking unlocks potential energy in food. Research has shown that eating a cooked vegetable or piece of meat provides more calories than if you were to eat the […]Read more "Cooking matters"