Coca-Cola is a marketing machine. It’s in the company’s DNA. Go back to its roots in the 1880’s and 1890’s when the company’s pharmacist founders were asking the question: how can we get people to buy a product whose main ingredient is one of Earth’s most abundant elements – water? Fast forward to today, when we’re now […]Read more "Coca-Cola’s century old strategy to influence perceptions and policy"
The other week I participated in a high-level task force meeting about how to increase the number of Americans who meet current physical activity guidelines. Communications and messaging was a big focus of the meeting. How do we make the best case? What message will resonate with people? Who is the best messenger? We spent […]Read more "You can’t beat the competition without first understanding it"
The other week a coaching client of mine told me about a recent cholesterol test ordered by the child’s pediatrician. Its results were mixed, some numbers fell into “normal” ranges, and others didn’t. Of particular concern for the family was the slightly elevated total cholesterol and non-HDL cholesterol. High cholesterol ran in the family. The father […]Read more "Cholesterol testing in children and adolescents: useful or unreliable?"
Nothing beats ending on a high-point. The accomplishment satisfies us, while the anticipation of topping it motivates us for next time. Last weekend I capped my 2016 triathlon season at Lifetime Maple Grove. It wasn’t the original plan – that was to race the Chicago triathlon with my sister. Instead, I opted for a more local […]Read more "Capped off the 2016 triathlon season with a podium: Maple Grove Race Report"
“I feel stressed.” How many times did you hear it last week? Better yet, how many times did you say it last week? We attribute our stress to all sorts of things: a looming work deadline or performance review; an unexpected financial obligation; a family illness, death, or caring for a loved one; parenting; seeing […]Read more "What to do about all that stress…"
It was 45 minutes into one of my final quality training rides 10 days before my Olympic-Sprint double attempt at this year’s USA Triathlon Age Group Nationals in Omaha. This weekend was the highlight of my race calendar this year, my attempt to qualify for Team USA in both Olympic and Sprint distances to compete […]Read more "Hit by a Car to Team USA: My Journey to 2016 USA Triathlon Age Group Nationals"
Last night I attended the first event in the brand new, monstrous US Bank Stadium in Minneapolis (a bit humorous that the first event is for a soccer match and not a football game, but I digress…). An impressive 65,000 people came out to watch Chelsea versus AC Milan, a clash between two of Europe’s […]Read more "McDonald’s uses kids as their personal billboard at international soccer match"