Whether business or public health, trust is foundational. It’s why I might purchase a particular brand or heed the advice of a healthcare professional. Yet unlike the trust of generations prior, built on inter-personal relationships, the story of trust is more complex in today’s digital, information-based economy. We hear a lot about American’s lost trust […]Read more "Why people trust bloggers over scientists and the reason it matters"
Seems like a pretty straightforward question, right? Unfortunately, nothing about nutrition science is straightforward. That especially means research, which is flooded with massive amounts of industry funding each year. I’ve already written about the hundreds of millions of dollars Coca-Cola and PepsiCo pour into public health each year. But is this a bad thing? From […]Read more "Do sugary drinks cause obesity and diabetes?: How financial conflicts of interest determine the answer"
When a problem needs solving, there isn’t a more common phrase tied to how we should approach it. The latest example came when Minnesota House Speaker Kurt Daudt publicly proclaimed how Governor Mark Dayton should be working around the clock to fix the rising costs seen in the state’s individual health insurance marketplace. Regardless of the […]Read more "“Working ’round the clock”"
Coca-Cola is a marketing machine. It’s in the company’s DNA. Go back to its roots in the 1880’s and 1890’s when the company’s pharmacist founders were asking the question: how can we get people to buy a product whose main ingredient is one of Earth’s most abundant elements – water? Fast forward to today, when we’re now […]Read more "Coca-Cola’s century old strategy to influence perceptions and policy"
The other week I participated in a high-level task force meeting about how to increase the number of Americans who meet current physical activity guidelines. Communications and messaging was a big focus of the meeting. How do we make the best case? What message will resonate with people? Who is the best messenger? We spent […]Read more "You can’t beat the competition without first understanding it"
The other week a coaching client of mine told me about a recent cholesterol test ordered by the child’s pediatrician. Its results were mixed, some numbers fell into “normal” ranges, and others didn’t. Of particular concern for the family was the slightly elevated total cholesterol and non-HDL cholesterol. High cholesterol ran in the family. The father […]Read more "Cholesterol testing in children and adolescents: useful or unreliable?"
Nothing beats ending on a high-point. The accomplishment satisfies us, while the anticipation of topping it motivates us for next time. Last weekend I capped my 2016 triathlon season at Lifetime Maple Grove. It wasn’t the original plan – that was to race the Chicago triathlon with my sister. Instead, I opted for a more local […]Read more "Capped off the 2016 triathlon season with a podium: Maple Grove Race Report"